A proven, hard-working and conscientious designer;
highly capable of efficient turnaround of your projects.

Craig McKenzie is a multidisciplinary designer based in Perth, Western Australia. Reliably fulfilling brief requirements across a broad spectrum of businesses and organisations whilst delivering outstanding client service.

With vast experience as a graphic designer and creative artworker, Craig has worked both directly with his own clients and for a number of design houses and advertising agencies (including M&C Saatchi and Clemenger BBDO).

SKILLS:

• Art Direction / Design / Layout / Production / Finished Art (From concept to print)
• Account management and creative service sales
• Project management with multiple deliverables
• Project critical path creation (for internal and external suppliers) and delegation of campaign deliverables
• Studio management, internal process and procedure implementation, task delegation
• Brand storytelling, creative concepts and creation of campaign pitch documentation
• Brand rollouts and brand guardianship
• Highly experienced with Adobe Creative products
• Excellent communicator with a lot of experience in presenting creative and participating in team discussions
• Hand-drawn and computer generated illustration
• Print management and quality control (incl. press passing)

DELIVERABLES EXPERIENCE:

• Campaign concept creative (and in-person pitch presentation)
• Name generation
• Branding and brand storytelling
• Brand guidelines rollout
• Creation of logos, icons and custom type
• Photoshoot art direction (talent, lifestyle, location)
• Website UE and UI art direction and design
• E-newsletter template design
• Online banner advertising design and production
· Marketing brochures and information memorandum design and production
• Press and printed banner advertising design
• Printed magazine and newsletter design and production
• Billboards, street and building signage
• Sales suite exterior and interior graphics (and floorplan layouts)
• Vector art and graphics creation
• FMCG, P.O.S and packaging design