A proven, hard-working and conscientious designer;
highly capable in delivering results that exceed your expectations.

Craig McKenzie is a multidisciplinary designer based in Perth, Western Australia.

With vast experience in graphic design including brand strategy, creative concepting, art direction and project management, Craig has worked both directly with his own clients and for a number of design houses and advertising agencies (including renowned M&C Saatchi and Clemenger BBDO).

SKILLS:

• Art Direction / Design / Layout / Production / Finished Art (From concept to print)
• Account management and creative service sales
• Project management with multiple deliverables
• Project critical path creation (for internal and external suppliers) and delegation of campaign deliverables
• Studio management, internal process and procedure implementation, task delegation
• Brand storytelling, creative concepts and creation of campaign pitch documentation
• Brand rollouts and brand guardianship
• Highly experienced with Adobe Creative products
• Excellent communicator with a lot of experience in presenting creative and participating in team discussions
• Hand-drawn and computer generated illustration
• Print management and quality control (incl. press passing)

DELIVERABLES EXPERIENCE:

• Campaign concept creative (and in-person pitch presentation)
• Name generation
• Branding and brand storytelling
• Brand guidelines rollout
• Creation of logos, icons and custom type
• Photoshoot art direction (talent, lifestyle, location)
• Website UE and UI art direction and design
• E-newsletter template design
• Online banner advertising design and production
· Marketing brochures and information memorandum design and production
• Press and printed banner advertising design
• Printed magazine and newsletter design and production
• Billboards, street and building signage
• Sales suite exterior and interior graphics (and floorplan layouts)
• Vector art and graphics creation
• FMCG, P.O.S and packaging design